SEO

The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search: It doesn’t cost any money to appear in Google Search results, no matter what anyone tries to […]

You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. Learn what you can do to make sure that your site works well with

If you thought a page reaching the top of Google was just luck, think again. For any page sitting at the peak of the search results, there’s a lot of hard work happening behind the scenes to make it happen. This effort, often referred to as SEO, may seem complex at first, but once you

In today’s world, when we need something—like information, ideas, plans, or services—we usually start by asking search engines. Google, for example, handles a whopping 3.5 billion searches every day. Just as search engines have become a big part of our lives, they’ve also become essential for many businesses’ marketing strategies. Interestingly, 49% of marketers consider